Center for Disease Control
KAT conceptualized a three-fold approach
1. promoting info about prediabetes awareness and National DPP in Indian Country
2. highlighting Indigenous individual’s testimonials who were involved in a DPP and have achieved weight loss goals and have overall improved their health and risk for type 2 diabetes because of the DPP they were in
3. highlighting the lifestyle coaches within the National DPP and capturing the work and support that they provide the individuals in the program and knowing they are not alone throughout this but are walking the walk with them
To do this, KAT crafted unique questions per lifestyle coach, attendee and community to target their specific situations, all in a unified approach. The questions were then sent over to participants, along with instructions on how to successfully record their submissions via selfie-style on a phone. Once all submissions were sent back to us, we compiled all clips and designed the videos, creating a cohesive campaign and design throughout all the deliverables.
TBD