KAT partnered with the North Dakota Department of Transportation to create a memorable campaign that would improve safety on North Dakota's reservation roads. The Up2Me campaign encourages personal responsibility to always use seatbelts and never drink and drive. Campaign components included activity books, a website, calendars, key chains, and radio and TV PSAs featuring local talent from each of the four North Dakota reservations.

For more information go to http://goodhealthtv.com/up2me